The Science Of Ecommerce Convenience And Why It Works So Well
E-commerce has been around for such a long time but it’s only during recent years when it finally hit its peak. This couldn’t have been any more true than when the pandemic of 2020 happened, leaving businesses, big and small, to move to the online space to save their business strategies. But it’s not only that which has caused the surge of interest in this form of buying and selling. Rather, it is the market’s growing preference and affinity to e-commerce convenience that is changing the game, even until now.
But what really is the science behind this market change? In this article, we will talk about all the ways why e-commerce thrives, hopefully, with the aim of convincing you why you should start your own online store platform.
1. People care more about their time
The advent of the internet has caused a ripple effect on the way we do things, from the way we process information, down to how we go about our daily lives. If there’s one thing that is absolutely true in the 21st century, it’s the fact that multitasking has become such a normal part of our daily grind. People are busier, and often, we find ourselves doing multiple things at once. A trip to a mall or any physical outlet, for many, can be considered a luxury, which is also why so many people value convenience now. Why spend time window shopping for a new pair of running shoes if you can easily compare products and buy something with a few swipes and clicks?
This reality is supported by figures, too. According to the National Retail Federation via SmartInsights, 83 percent of consumers now claim that they consider convenience as a more important factor when shopping than they did five years ago. Moreover, 52 percent say that they’ve made an online store purchase because of convenience. This brings us to the next point which is how…
2. Convenience sets your brand apart
When you do it right, at the very least. One of the challenges that e-commerce presents is that everyone can do it, resulting in an oversaturated market, a ton of choices, and higher competition more than ever. How you approach e-commerce convenience with your business plan decides your success. The good side of e-commerce, however, is that it also offers you flexibility and scalability, so you have room to change your strategies to provide the most convenience to your target market. Your online store platform should be customer-focused and designed to provide what people are looking for in an otherwise busy marketplace. You can do this by offering services such as curbside pickup, free or next-day delivery, or different payment schemes.
3. You get competitive deals
Let’s admit it, when it comes to scoring good deals, e-commerce definitely trumps other types of businesses. It’s the reason why Cyber Monday and other big online sale dates exist, and that’s not even counting the other coupons and discounts that you can scout online and the other website-only deals that other brands throw. A whole sub-culture has grown out of this facet of e-commerce, and people will continue supporting it because they honestly have nothing to lose by getting on board this train. We mean, who would choose lining up in a physical store for a measly sale if you can use discount vouchers and checkout from the comfort of your bed, right?
4. It is now more secure than ever
Gone are the days when people would be wary of doing any online transactions for fear of their security. Nowadays, shopping online is just as safe as when you use your cards outside. Systems have been developed to provide top security when using online payments and shoppers can now be assured that shopping cart software providers are required to follow the highest security standards of the banking and payment card industry.
5. Better product variety
One e-commerce convenience we all love is the wide selection of products that we can now choose from. The global marketplace has broken down physical barriers and opened doors for consumers who want to go beyond the usual within-reach options that they have. Living in a different city or country? No problem! E-commerce has definitely changed the game when it comes to opening up options for shoppers and, of course, opportunities for entrepreneurs.
6. Availability
When you open an online store platform, you are technically starting a business that runs 24/7, 365 days. While you do have your operating hours, your store is open for anyone to browse and explore any time of the day. This means better opportunities to sell, but you have to remember that you have to match the expectations of your potential shoppers, too. Since it is easier for them to find more products, they also expect instant feedback whenever they need or want something. When it comes to this game, time and speed are always important. One missed chat can mean a lost opportunity because it is easy for customers to also shift to other options. For your e-commerce business plans to work, you also have to build other systems to deliver the demands of your volatile market.
7. Easy scaling
This doesn’t need further explanation, but yes, online store platforms are easier to scale up! Unlike physical locations that need more floor space (and money), you can effortlessly expand your online operations with just a few digital tweaks. Of course, you’ll have to consider more inventory, storage space, apps, and even adding manpower, but the cost is still most definitely lower than expanding a physical store.
Speaking of e-commerce convenience, don’t forget to choose the best partners for your online store platform when coming up with your business plans. One of the most important parts of an online business is delivery and logistics because regardless of how well-optimized your business blueprint is, you can’t expect success when your product doesn’t reach the doorstep of your customers. Our services here at MyKartero are the best for e-commerce entrepreneurs like you because we’ve designed everything to be easily done online. Our promise is to make your job easy for you so you can focus on growing your business while we work on bringing your products to your customers. You have the option to have your items picked up from your home, for example, and we also have a rate calculator that clearly shows you the rate that you have to pay for transparency. Last but not least, our services are very pocket-friendly and we also offer faster transit times for your goods.
