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Ecommerce shipping is a tricky thing to navigate. It’s a crucial part of your business because it has a direct effect on customer satisfaction, but it can also be challenging to handle because most of the time, entrepreneurs outsource fulfillment to third parties.

If you want to succeed in your strategy, you need to familiarize yourself with its basics and mix your knowledge with eCommerce shipping best practices. Get started by reading these helpful tips!

1. Assemble your shipping team

This might not be possible if you’re still a small business but having a dedicated team or at least a specific person to take care of eCommerce shipping can help a lot. If you’re a medium or big-sized business already, chances are, you have a variety of departments working on your strategy, from marketing to fulfillment down to customer service.

Having a representative from each or having a point person to align everything that is happening in each funnel in relation to sale fulfillment will lessen common shipping problems cropping up down the line.

2. Create your shipping strategy

Before you take a dive deep into all the details of eCommerce shipping, identify your north star for your shipping strategy.

What are your goals? Do you want to increase your average order value, grow your market, or improve your conversions?

Based on what you want to focus on, you can choose the specifics that you want for your fulfillment plans. For example, offering free shipping with a minimum shopping requirement is a great way to bump up your average order value because you encourage your customers to add more to their cart to get free shipping.

3. Choose the right carrier

This is where you should start looking at the details. When choosing the right carrier, you have to consider the specifics like which option can send your products to your customers the quickest. Do you have to know any policies that might affect product shipment? How about holiday deliveries? Most businesses choose a single carrier strategy for their eCommerce shipping, but you can also explore the benefits of using multiple shipping carriers if you’re a little more flexible.

Did you know that 55 percent of abandoned carts are because of blindsiding customers when it comes to shipping fees? Ecommerce shipping best practices suggest that you must be transparent with the delivery fee early on in the shopping process so your customer already has an idea of the total fee. Not doing so increases the chances of a potential buyer leaving your website and looking elsewhere for better shipping options.

Sure, the big-name carriers have good track records, but it also helps if you look beyond the usual choices of eCommerce shipping providers especially if you have a working budget.

Fortunately, the industry doesn’t have a shortage now of quality fulfillment providers that do not charge as much while still doing their job well. When choosing the third-party provider to partner with, consider if they offer free pickups or same-day delivery. Also, ask about the types of carriers they have and their average turnover time of fulfillment.

Looking for an eCommerce shipping delivery partner that can help your business grow? Our services here at MyKartero are perfect for you. Not only do we offer flexible shipping rates, but we also make your job easier with our rate calculator, easy tracking system, and door pickup service. You can try our services by clicking on this link.