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• Option 1 — The Benefits of a Good Customer Service and Logistics Delivery System
• Option 2 — What Good Customer Service and Logistics Give to Your Business
• Option 3 — Business Pros of a Good Customer Service + Logistics Delivery

In today’s fast-paced e-commerce driven world, customer service is considered king. It’s one of the cornerstones of operations that actually applies to all relevant stages of your business, from acquiring a new customer, convincing them to buy, and most importantly retaining them. The importance of customer service, in particular, is very much important in logistics delivery. In this article, we will talk about the role of good customer relations in logistics services and how you can optimize it to benefit your business.

First thing’s first, it is important to understand the psychology of a regular customer. Imagine you’ve finally decided to make a purchase. You’ve gotten good feedback when you asked for product questions and the checkout process was smooth as well. The only problem is that once you’ve already paid for your item, you started facing delivery problems. So what happens then? There are two ways you will most likely react.

One, you’ll think the brand is only there for you while they’re trying to convince you to give them your money. Two, you’ll never buy anything from them again.

This sample scenario says a lot about the importance of customer service in a business’ whole operations. Logistics delivery, being the last part of the consumer process, holds the most weight in a buyer’s perception, so naturally, it must also be one where you should put significant effort on.

Here are a few more advantages that you can get from having good customer service and logistics services.

You boost your brand image

Your customer service team is the frontliner of your business. They serve as the voice of your brand and are the number one marketers of the quality of your service. When you have a well-trained customer service team that executes a well-crafted logistics delivery system, then you also create the narrative of a business that truly knows what it is doing. You build trust and loyalty and you position yourself as a service provider that customers are willing to go back to again and again.

You encourage brand loyalty

Having a good brand image comes hand in hand with gaining brand loyalty and good customer retention. When you have a strong customer service system and a logistics service blueprint, you’re laying out the foundations for long-term customer relationships. This, of course, affects your business’ overall profits, too. According to figures, a mere 5 percent increase in customer retention leads to an almost 25 percent increase in profits. Even better, you can easily optimize your processes by simply choosing a good logistics partner for your business. When you have a good logistics delivery system in place, customer service will only come in second since the former already does most of the job for you.

You create free advertisements

Good customer service paired with a good logistics delivery blueprint creates happy customers. When you have happy customers, you also create free brand ambassadors for your business. A well-thought-out system gives you good customer reviews and even word-of-mouth power, which, as any entrepreneur knows, is a big milestone because you’re getting unpaid advertisements. The key behind executing a good system is to always combine the power of automation with personalized services. The first step is to look for a good logistics partner and support this with a properly laid out customer service model to add a personal touch to the whole process.

You save yourself from monetary losses

Shipping and logistics is one part of the business model which can burn a hole in the wallet of any entrepreneur. Lost packages, refunds, the list of possible problems just goes on. Not only can these issues damage your brand reputation, but they also cost money. Of course, this can be easily taken care of by a good logistics service that’s supported by a customer service system that can do quick fixes before things go awry.

As a business owner, you are expected to always have a bird’s eye view of everything that is happening with your brand. This doesn’t mean, however, that you need to micromanage everything. Logistics delivery, for example, can easily feel like a rabbit hole with how complicated it can be. To save yourself time and headaches, look for logistics services that provide you what you exactly need. We here at MyKartero, for example, have all our processes optimized to assist entrepreneurs with everything they are looking for in a good shipping partner. Our flexible rates, fast shipping time, easy booking and tracking system, and good record-keeping solves more than half of the problem for you, all you need to focus on is building a good customer service system.